about jasmine

I’m Jas Michele, a creative strategist, writer, and marketer with 10+ years of experience in branding, marketing, and storytelling. 

I’ve spent the last few years turning creative chaos into structure that makes sense. My work lives where storytelling meets systems, helping people see the big picture and the next step.

I help creatives, entrepreneurs, and organizations clarify their message, design workflows that don’t feel overwhelming, and build strategies rooted in who they are. not what the internet says they should be.

I think in frameworks and feelings. I love connecting the dots between data and creativity, content and impact, vision and execution. Whether it’s developing a content plan that actually converts or leading workshops that help teams communicate better, my goal is always the same. to make strategy feel human.

My clients and collaborators come to me when they’re ready to stop spinning their wheels and start working with intention. Because I don’t believe in hustling for clarity, I believe in building it, piece by piece.

I’ve led projects across marketing, higher education, and community development spaces, bringing together strategy, storytelling, and systems thinking to create results that last.

And while I’m proud of that work, what means the most to me is the impact it has on others ,seeing people finally exhale when things start to click.

I’m also the co-founder of Black Women Marketers®, a community that continues to create space, visibility, and opportunity for Black women in marketing and communications.

At my core, I’m a builder of ideas, systems, and creative balance.

Everything I create, from workshops to resources to digital experiences, is designed to remind people that their work can be strategic and sustainable.

I hope to serve as a reminder that you can do this without losing yourself.